One of the important topics in management training is marketing management training. In this discussion, you should know and experience the complete marketing process.
From the moment when the idea of a product (goods or service) is formed in the mind of a person or organization until the moment when that product reaches the hands of customers and customers buy it.
Also, the process of maintaining customer satisfaction and keeping customers loyal and encouraging them to advertise and promote the product is also considered as part of the marketing management course.
Therefore, in marketing management training, you will be involved with other topics and branches, including value creation and systems thinking, to advertising and customer relationship management.
Learning marketing and market management is suitable for whom?
- First: MBA enthusiasts, it is better to study and learn marketing management
- Second: If you plan to introduce a new product to the market or manage your current market, learning marketing management will still be useful for you.
- Third: Maybe you are not directly involved in the business space or in the marketing management space, but you prefer to have a better understanding of the concept of market and marketing and to understand better and deeper the relationship between families and customers and consumers with businesses.
Road map in learning Marketing Management
On the TimeOfBranding site, we carry out the process of marketing management education based on the teachings that Philip Kotler and Kevin Lane Keller put forward in their marketing management book.
Definition of marketing management from Kotler and Keller:
Marketing Management is the science and art of choosing profitable target markets as well as attracting, maintaining and increasing customers through creation and exchange and providing value to them.
1.Getting to know the concept of value and value creation
Teaching and learning marketing management is not possible without understanding value and value creation.
Why?
Because marketing starts from the point where you and I come to the conclusion that we have a valuable product that we want to offer to others and we believe that if the target group knows the value of our product, they will definitely become its customers.
2.Definition of marketing and areas of marketing application
The general public, when it comes to marketing, think of marketers who are supposed to introduce consumer products in stores or supermarkets. or contact people and market their services and products
Even for those who are aware of the difference between marketing and sales, the field of application of marketing management knowledge is still not very large.
Apart from commodity And services, marketing can be applied to a city, a person or an organization or anything else.
Therefore, it is reasonable to start the discussion of marketing management by defining marketing management and specifying the application areas of marketing management.