time of branding
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Branding

Ultimately, the thing that attracts new customers and retain old customers is your brand.

When we talk about brands, we do not mean just big international brands like Apple, Amazon, Google and Coca-Cola, but also smaller national and local brands. Brands that are competing to have a bigger share in our portfolio.

The presence of brands in our lives is so serious and pervasive that it can be said that many of our purchasing decisions are focused not on the product, but on the product brand.

Roadmap for branding

Roadmap for how branding is done

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Brand and branding have received more attention in recent years than ever before. Nowadays, all kinds of seminars and training…
what is branding

what is a branding

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We are surrounded by brands. When we talk about brands, we do not mean just big international brands like Apple,…
‌Brand Positioning

‌Brand Positioning

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When you study branding, one of the most common terms you come across is ‌Brand Positioning. In the branding roadmap…
Brand Value Proposition

Brand Value Proposition

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When we talked about positioning and brand positioning, we explained that to determine brand positioning you must answer three questions:…
Brand Essence

Brand Essence

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Brand essence is one of the key concepts in the field of branding, if you are not familiar with it,…
Brand Identity

Brand Identity

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Brand identity is one of the most important topics in branding, and there are many misconceptions and misunderstandings about it.…
Brand Identity Prism

Brand Identity Prism

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In the Brand Identity article, we discussed the concept of Brand Identity and explained that brand identity is what distinguishes…
Brand language

Brand language

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Brand language is the set of words, tone and other non-verbal cues that a brand uses in a conversation with…

brand name selection

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Whenever we talk about brand and branding, the choice of brand name is considered as an important concern. We all…

Brand Touch-points

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When you sit in your office and think about brand design, everything seems simple. You can define your brand positioning…

Brand ambassador

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We hear the term Brand Ambassador more than ever in recent years. Among branding experts there are two terms: Brand…

Brand Awareness

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It is always said that: branding is more than just a business name. but now we know that this a…
time of branding