Roadmap for how branding is done
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Brand and branding have received more attention in recent years than ever before. Nowadays, all kinds of seminars and training…
When we talk about brands, we do not mean just big international brands like Apple, Amazon, Google and Coca-Cola, but also smaller national and local brands. Brands that are competing to have a bigger share in our portfolio.
The presence of brands in our lives is so serious and pervasive that it can be said that many of our purchasing decisions are focused not on the product, but on the product brand.