The New Strategic Brand Management book is one of the international reference books on brand management and branding that is used as an educational resource in many universities around the world.
Kapferer published the first edition of the book in France in 1992, and gradually, subsequent editions were published, and the last available edition of the book is the fifth edition, which TimeOfBrnding.com also chose as one of his textbooks.
Who is Kapferer?
Jean-Noël Kapferer is a French researcher and author in the field of branding who has been teaching brand-related concepts and branding for many years at the HEC Business School in France.
The concepts and definitions he has given about the brand are widely used by researchers, writers, and theorists of branding and branding.
He has worked with many brands around the world, including Peugeot, Renault, Ferrero, Philips, Samsung, Hager, and Accor Hotels.
Kauffer’s main specialty is the design and development of luxury brands, and he has authored numerous books and articles in this field.
