Whenever we talk about brand and branding, the choice of brand name is considered as an important concern.
We all know that a brand is more than a name, and branding is a time-consuming and multifaceted process that choosing a brand name is only the first step in this long and difficult path.
However, we should not neglect the importance of choosing the right name. When we are going to live with a brand for years and maybe decades and expose it to the eyes and ears of our audience, it is reasonable to obsess over choosing a brand name and not simply ignore it.
Choosing a brand name does not have a specific rule or process
The first thing to note is that choosing a brand name is not a mechanical process.
Contrary to what we see in some sites or books, we cannot say that choosing a brand has, for example, three or five or seven steps, and if you go through these steps step by step, your brand will suddenly appear and you can announce it.
It is enough to look at the famous brands of the world or your own country and the names chosen for the brands to see that the principles of brand selection cannot be simply included and expressed in a specific framework.
In choosing the name of some brands, special words that exist in a language or region have been used. Some have used their name for branding. Others have tried to distance themselves from the surnames and names of individuals. A group has gone to make abbreviations. Another group has preferred not to use abbreviations. A number of brands have used related words. A number of other brands have chosen generic names that are not directly related to the brand’s field of activity.
With all these disagreements and differences, finally brands have been able to find a place among their audience and remain in their minds.
With this introduction, we do not intend to present our points of view in the format of should / should not and insist that there is a set of principles of brand naming.
Also, decisive prescriptions in choosing a brand name are immature and exceptional. Therefore, in the following, we will simply try to make some suggestions that may come in handy when making a decision and help you choose the right brand.