Brand Awareness
It is always said that: branding is more than just a business name. but now we know that this a common mistake in Understanding Brand Concept and Doing Branding You…
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Brand ambassador
We hear the term Brand Ambassador more than ever in recent years. Among branding experts there are two terms: Brand ambassador brand endorsement by celebrities (Celebrity Endorsement) These two concepts…
Brand Touch-points
When you sit in your office and think about brand design, everything seems simple. You can define your brand positioning and brand value proposition, then you write a brand identity…
brand name selection
Whenever we talk about brand and branding, the choice of brand name is considered as an important concern. We all know that a brand is more than a name, and…
Brand language
Brand language is the set of words, tone and other non-verbal cues that a brand uses in a conversation with its audience and customers (Kapferer book “The New Strategic Brand…
Brand Identity Prism
In the Brand Identity article, we discussed the concept of Brand Identity and explained that brand identity is what distinguishes a brand from other brands. We also said that usually…
Brand Identity
Brand identity is one of the most important topics in branding, and there are many misconceptions and misunderstandings about it. Some people limit the brand identity to the visual indicators…
Brand Essence
Brand essence is one of the key concepts in the field of branding, if you are not familiar with it, it is unlikely that you will be able to succeed…
Brand Value Proposition
When we talked about positioning and brand positioning, we explained that to determine brand positioning you must answer three questions: Who is your audience or customer? Which category do you…
Brand Positioning
When you study branding, one of the most common terms you come across is Brand Positioning. In the branding roadmap article, we first defined a brand, and along with this…
Common Mistakes in Understanding Brand Concept and Doing Branding
One of the hallmarks of brand discussion and branding is that we all have backgrounds on these terms. In fact, branding has become part of our everyday words and many…
Roadmap for how branding is done
Brand and branding have received more attention in recent years than ever before. Nowadays, all kinds of seminars and training courses are held frequently and widely regarding the topic of…
