Main heading and title of the articles

First, let’s have a definition and separation from the article man heading and article title of the article:
The title is the value that is placed in the Title tag of the page and the main heading is the value that is placed in the H1 tag of the page.
In this tutorial, we will examine these two elements of the page and learn what to write in a user-friendly way that can attract the user’s attention and encourage the user to read the content of the page, and on the other hand is optimized for Google so that the signal Give good news to Google on the subject of the page.

The title has a high impact on your CTR and is the main headline in user behavior and encouraging the user to stay on the page and read the content.

Article Title Writing Checklist:

Here are the tips you need to follow to write a good article title from the perspective of Google bots and the user.

Title optimization tips for robots:

1. Be sure to use the keyword in your title.
2. Preferably use the keyword at the beginning of the title, but make sure it is user-friendly.
3. When the user searches for the English term for the keyword, include the English word in the title.

Title optimization tips for the user:

1. Write clearly and concisely. Do not use extra words that are not part of the targeted words and are not attractive to the user.
2. Use compelling words like: most comprehensive, best, most complete, latest, free, amazing, تا to persuade the user to click.
3. The use of numbers and punctuation also encourages the user to click.
4. Prove your content is authentic by pointing to expertise, experience, research, statistics, and more.
5. Mention your advantages over competitors’ articles.
6. Its length should not be more than the allowed limit so that it is not displayed incompletely and dotted on the Google results page. (The length of the title should be between 12 and 18 words.)
7. Do not worry about editing the title.
8. Put your brand name at the end of the title and separate it from the title text with a separator.
9. Do not use marginal and side words for the brand.
10. Create a curiosity in the user to be encouraged to read your article.

Checklist for writing the main heading of the article

The main title of the article is actually your H1 tag. Many people think that the two should be similar if this is a misconception. You can write the H1 tag and the title differently, but this position can not be considered a fixed rule. In the main headline, unlike the title, there is no need to use attitude signs and mention the brand name.

Tips for optimizing the main Heading of the article for the user:

1. It should encourage the user to read the article.
2. Represent the subject of the article clearly.
3. There are no restrictions on the display, but do not use words that do not help the user and Google to understand the content.
4. Use effective words, numbers and figures to encourage the user to stay on the page and read the article.