SEO is a subset of digital marketing that if you work online or are interested in related topics, you have to take the time to learn it.
You’ve probably heard a lot of sentences (or similar):
- You have to invest in SEO!
- You are not seen; “If you are not on the first page of Google, your presence in the online space is useless at all.”!
- Why not bring a SEO to take responsibility for optimizing your site for search engines?!
- If a site… appears on the first page of Google when searching for a word, it’s because of a series of techniques. “The name of these techniques is SEO.”!
- The algorithms have changed. Caffeine! Panda! Hummingbird! Pigeons! ….
- We can bring you to the first page of search engines and you can be sure that this is your most logical investment!
- …..
Our main goal is to acquaint you with SEO and SEO techniques. So that you can manage the simple and basic SEO tasks for your site or blog, and if you are interested, there is a way for you to study and learn more about SEO.
What you read in this article:
- What is SEO?
- Highly used search engines
- The role of SEO in content quality
- Things to do with SEO
- Black hat vs. white hat SEO techniques
- Our goal in SEO training lesson
- Some of the most important SEO techniques
- Our resources and references in SEO training valley
What is SEO?
The word SEO stands for “Search Engine Optimization” nd The goal of SEO methods is to give users a better ranking of a site’s articles and content when searching on Google and other search engines.
a few tips about SEO
Although emphasizing the importance of SEO does not seem to’s necessary, a review of some published search engine statistics can be interesting.
It is natural that according to the research method, the statistics provided by different sources can be different; So instead of focusing on the exact amount of numbers, it might be better to focus more on their scale and relative importance:
- People around the world use search engines 6 to 7 billion times a day (source).
- Seventy to eighty percent of searchers do not look at links that are advertised (for a fee) by search engines, including Google.
- Someone who enters your online space by clicking on a link in a search engine will cost less to become a customer than someone you go to for marketing.
- Mobile search has been on the rise in recent years, and since 2015, mobile search has outpaced desktop search. Also, at present, the share of desktops among Internet connection tools worldwide is less than 50% (source).
Which search engines are currently most used?
There are many people who use search engine and Google as synonyms.
Of course, this can not be easily criticized; Because even Google is accepted as a verb in English.
However, it may be appropriate to refer to two reports published by the reputable site Search Engine Land to keep in mind that the only player in the search industry is not Google search engine:
In a report, Search engine names are told to users and asked:
“Whether they have worked with these search engines or not”
you can see result below:
What emerges in response to this question is more indicative of users’ awareness of brands. As you can see, the search engines Google, Yahoo and Bing are more popular with users than other search engines.
In another question, users are asked to indicate the main search engine they are using:
As you can see here, Google is a long way from other search engines, so perhaps we should accept that using search engine and Google as synonymous terms is not a bad thing until there is not a serious change in search engine market share.
