It is safe to say that search engine optimization can change the fate of any website or internet business after designing a site!
You ask why?
After email, which has the highest usage statistics on the Internet, the use of search engines is the second option! This means that almost every user uses search engines one to several times a day to find the results and websites they are looking for.
Website optimization, which we also call SEO for short, works precisely to get you in the initial search results related to your field of work.
1. Keyword Research and strategy
Keywords are words that if a user searches for those words in Google, they can enter your site with that word.
For example, if a person is looking for barcode scanner and searches “buy barcode scanner” in Google, he will enter your site with this word.
Keyword review strategies:
when customer sends us his suggested words.
We analyze those words through analysis tools such as moz.com and … whether your suggested words are purposeful or not?
That is, if the user enters your site with these words, will he become a useful customer or not?
Some keywords are general or informational or with different user intent, such as barcode scanner, because it is also application and if you search this keyword you will see sites like google play at first results and some people want barcode scanner application, and if someone needs to buy a barcode scanner device he search this keyword with “Buy” or “Device” and he wants to buy a barcode reader, not download and install a barcode reader.
And this word is a purposeful word.
2. Competitors site analysis:
We do a Google search for your keywords or domain, and we look at sites that rank high in SERP as competitors for that keyword.
To analyze the competitors’ site, we first enter the above sites and check their main page and internal pages.
We examine several factors, such as:
- number of backlinks
- number of site pages
- pages quality and authority
- user intent of landing pages
- History of brand reputation and various pages
- ….
Your site should always be better than your competitors so that Google can rank it higher.
3. Develop landing page’s structure and strategy
When your keywords are identified, categorized and prioritized, the structure and type of target pages for SEO needs to be determined, and it is important to know how many pages you should have on your site and what words each page should be targeted with.
In addition, the overall structure of pages similar to competitors’ targets is analyzed, and finally, according to the target keywords of each page and the type of content required for each page, it is determined what pages you should have on the site and what title each page should have.
Then best suggested link for each page is determined. Determining the exact pages of the goal is one of the most important actions that are determined and suggested to you in the most professional way possible due to the experience of implementing various SEO projects.
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- Specify the type and gender of target pages based on keywords and sub-keywords
- Offer the best link structure and slug target pages
4. Content production strategy
After researching the keywords and analyzing the ranked pages of the competitors, various general and purposeful ideas are identified so that we can use it to plan the production of the site’s blog content and have a very good view of what content can drive your site SEO process. Better and stronger.
The effort is to ensure that each content can also bring relevant traffic and appropriate inputs.
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- Strategy for producing original and miscellaneous content
- Necessary content for each target page
- List of required content and topics that the employer must provide
- Textual, visual, video content
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5. Link building strategy
Link building is a very sensitive issue in SEO. On the one hand, it is a very important and serious signal in ranking sites, and on the other hand, if you link incorrectly, you will face Google fines. Therefore, the linking work of your site should be done according to a suitable and purposeful time schedule.
At this stage, the sites where linking has a higher priority and impact for your site will be identified, and in addition, sites suitable for guest post will be introduced to you.
We Prepare and submit a list of sites, blogs, forums, directories, social networks and …. to build a page and promote your brand and contents.
