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Kapferer book “The New Strategic Brand Management”

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The New Strategic Brand Management book is one of the international reference books on brand management and branding that is used as an educational resource in many universities around the world.…

what is a branding

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We are surrounded by brands. When we talk about brands, we do not mean just big international brands like Apple, Amazon, Google and Coca-Cola, but also smaller national and local…

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Kapferer book “The New Strategic Brand Management”

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